ford_figo

ford_logoAmerican car companies may have stared at bankruptcy a year ago in the US but Ford has seen some tremendous growth in India. Dubbed as the second fastest growing car market after China, India is helping Ford to stare at a healthy future. Thanks to its latest launch – Figo, a small hatchback, Ford has clocked a whopping 272% year on year growth last financial year. The car seems to be working its magic in other BRIC nations too. Ford has seen so much volume for their cars in India that they will now be starting a second production shift to meet demand. Hey, Americans, the outsourced jobs are bringing money back to your country.  Ford isn’t the only company reaping the benefits of a bulging middle class in India. Japanese and Korean brands have also performed equally well thanks to sustained demand.

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Ford India’s May sales rose by a record 272 percent from the same month a year ago to 8,080 units, driven by the popular Figo, which maintained its position as the top seller in Ford’s portfolio for the third consecutive month. The exceptional May performance also represented an increase of 7.6 percent from the previous month.

To keep up with the strong demand that Figo is helping drive, Ford India will launch a second production shift next month at its Chennai production facility.

“We have achieved more than 20,000 bookings since launch and are happy to see more and more Ford Figos gaining visibility and presence on road. It’s great to see building positive sales results month after month, and bettering our sales performance from last month,” said Michael Boneham, president and managing director of Ford India.

Ford India continued to increase its nationwide dealer network during the month of May – which now includes 165 outlets across 97 cities – as well as its world-class after sales service programs throughout the country to further strengthen ties with customers and support the tremendous response for the Ford Figo.

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