Keep it 100

Human consumption has skyrocketed since the 50s. How do we slow it down? World Wildlife Fund vice-president Jason Clay suggests that leveraging 100 key companies to move towards sustainable practices would help consumers consumer less and do more with less. Clay’s goal is to “create global standards for producing and using raw materials, particularly in terms of carbon and water.” Why these 100 companies? They control 25 percent of the production of 15 key commodities, like beef, salmon, cocoa, and palm oil. Such big shareholders of such markets want to remain so, and want product to be there so they could stay in business. Clay’s approach is pre-competitive, working with these folks from the beginning before products hit the shelves. He’s already worked with 40 of the these companies to come to an agreement. He’s going to work with another 40, and use that 80 to convince the other 20. This way, consumers don’t have to do a thing to go sustainable. They won’t have any other choice.