publishedin_logoFor too long now, bloggers and publishers have written honest words about companies and businesses without any expectation of reward. Publishedin wants to change all that. Publishedin is an Israel based startup that wants to put referral rewards into the hands of every blogger and online publisher just for writing about a business or a company that they naturally write about (Ideabing writes about startups).

This is how it works – the publisher installs a small snippet of tracking code from publishedin on the website. Publishedin then tracks clicks going out of the website and reports it on the publishedin control panel. The publisher then invites those businesses to sign up on publishedin so that the referring content starts getting rewarded by the beneficiary for the amount of traffic that has been sent out.  Think of it as a “reward per click” program. Simple enough?

So how does it change things for publishers and bloggers? Publishedin has setup an active paid referral system for scribes who would otherwise have not bothered to ask the referee to pay for referrals since it’s natural online content. Publishedin allows publishers and bloggers command more respect by telling the business “look, we have written nice things about you, why don’t you reward us”. Another trouble that the writer does not have to go through is contacting these businesses asking them if they would be interested in signing up for a referral program. The answer would almost always be a no. This way publishedin is creating a brand new monetizing mechanism without the hard work of cold calling and cold emailing by the publisher. What we are skeptical about is wether the end businesses care enough about online media to sign up for such a service since blogs are essentially free to use media for PR agencies. Let’s see how this startup goes on into the future.

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