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Deepti Natarajan
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Homepage: http://thebodhitreemusings.blogspot.com
Posts by Deepti Natarajan
Storytrails- A Trail Mixed With A Story Makes A Lot Of Sense
May 17th
It probably comes from our love for bedtime stories. Story Trails, a Chennai, India based company, started by an MBA graduate from one of the elite business schools in India, creates business through stories long lost. How it works: Story trails invites professionals, students and in fact anybody who loves stories to participate in what they
An Innovation Eco System called Fractal
May 10th
A private company in India called Fractal is making innovation an everyday thing. What started off as an engineering firm has turned to making its employees CEO’s. Read on. Origins : It all started when Mr L Kannan, founder of a product engineering company based in Chennai, India, observed that all his engineers (both natural
The Yatra To Entrepreneurship
May 4th
1 train, 13 destinations, 15 role models, 18 days, 400 participants, 9000 kilometers. This in short is the story of the Tata Jagriti Yatra(www.jagritiyatra.com). The Tata Group of companies along with Jagriti (awakening in Hindi), an India-based NGO to specifically promote the spirit of social entrepreneurship besides business entrepreneurship have come together for the last
Don’t Like Your Job? iReboot Can Help
Apr 24th
Have you lately bumped into anyone who works at his/her dream job? Well, in an era where dream jobs are like a hunt for the white elephant, one company in India took form with a vision to create dream jobs. It’s called iReboot. This company dared to cut straight through the rat race by helping working professionals identify their dream job, equip themselves with necessary skills and even pursue their dream job for a living.
What An Advert! What An Idea!
Apr 13th
There can be very little debate as to how important marketing is for any product or service.And the giver of this product or service has a great responsibility to bombard his target segment in as many ways as possible, each way getting more captivating than the other. A marketing strategy should be such that it makes the audience stop,consider and seek the product/service as if they really had a desperate need for it.
Here is one such captivating strategy.
