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Posts tagged advertising
Startup Talk: Now sell off those group deals you bought and did not use through sellmydeal.com
Mar 16th
This day had to come. It’s an almost predictable cycle for products. Once you have something and cannot use it, sell it. Marketplaces prop up everywhere when there is second hand stuff that can be sold. Craigslist should get you up to speed with the size of the second hand market.
Now sellmydeal.com wants to help you sell off your unused discount coupons you got from group buying sites like Groupon. Why this sudden flash of genius? Well, numbers talk. Apparently 20% of all group bought coupons never get used. So why not just sell it to someone at a reduced price compared to the reduced price you paid for it already? In the end the second hand consumer benefits from this sale. Sellmydeal also sends out a daily newsletter to make your second hand coupon hunting even more of a breeze. Depreciation rocks or what! Whatever be the case we can almost predict that there will be hundreds of sellmydeal clones very soon if Groupon and Livingsocial don’t already have plans to start off a second hand delas marketplace. These guys support deal hunting in almost all major cities in the US and Canada. Watch this startup!
Startup Talk: Publishedin brings non-commercial referral revenue to bloggers and publishers alike
Mar 15th
For too long now, bloggers and publishers have written honest words about companies and businesses without any expectation of reward. Publishedin wants to change all that. Publishedin is an Israel based startup that wants to put referral rewards into the hands of every blogger and online publisher just for writing about a business or a company that they naturally write about (Ideabing writes about startups).
This is how it works – the publisher installs a small snippet of tracking code from publishedin on the website. Publishedin then tracks clicks going out of the website and reports it on the publishedin control panel. The publisher then invites those businesses to sign up on publishedin so that the referring content starts getting rewarded by the beneficiary for the amount of traffic that has been sent out. Think of it as a “reward per click” program. Simple enough?
So how does it change things for publishers and bloggers? Publishedin has setup an active paid referral system for scribes who would otherwise have not bothered to ask the referee to pay for referrals since it’s natural online content. Publishedin allows publishers and bloggers command more respect by telling the business “look, we have written nice things about you, why don’t you reward us”. Another trouble that the writer does not have to go through is contacting these businesses asking them if they would be interested in signing up for a referral program. The answer would almost always be a no. This way publishedin is creating a brand new monetizing mechanism without the hard work of cold calling and cold emailing by the publisher. What we are skeptical about is wether the end businesses care enough about online media to sign up for such a service since blogs are essentially free to use media for PR agencies. Let’s see how this startup goes on into the future.
Startup Of The Month- October 2010: Graphdeal
Nov 2nd
That’s right! Graphdeal is October 2010′s Startup of the month! Reason why we chose Graphdeal
a. It lets startups utilize their current social graph
b. Looking at how social media is growing, Grpahdeal has great potential at growing into a very successful company in the social advertising space.
Graphdeal wins a free month of advertising on Ideabing.com and $700 worth of goodies from GrowVC.com! Go graph!
Startup Of The Day: SVnetwork
Oct 6th
As Google’s advertising platforms are slowly becoming obsolete thanks to their lack of support for social media advertising, new advertising agencies are coming to the forefront. Today’s SOTD is SVnetwork – the performance brand advertising network. While search based advertising is still one of the most important ways to get your brand out there, social media is shaping up as the next frontier for brands to conquer. Availability of precise demographics in this realm is superior when compared to search ads. This landscape allows brands to serve rich media experiences to audiences so precise that making a sale is much more likely than via search ads. SVnetwork is powering this kind of targeted rich media experience that your brand could profit from.
SVnetwork provides an advertising platform for Web publishing sites, and all campaigns have a social media aspect. The idea here is to make users interact with your brand directly. SVnetwork’s ad campaigns are all user-initiated, so consumers opt-in to engage with a brand advertisement in exchange for something they want or need, like virtual currency, virtual goods, or even premium pay-walled content. What’s important here is that SVnetwork’s big brand advertising campaigns pretty much blow display advertising out of the water. They are proven to deliver campaigns with 100 times higher click rates than banner or display advertising. Also, people spend an average of 40 seconds engaging with each brand advertisement, and on average 20-40% of consumers responding to SVnetwork engagements share the brand message to an average of 160 people in their personal social network.
What SVnetwork also gives your brand is an opportunity to click through directly to a brand’s Facebook page, increasing the likelihood of building up “fans.” With Facebook serving up millions of “likes” per day, fans give you the power to reach them continually. SVnetwork also operates SocialVibe, a cause-marketing platform for charities that allows you to donate to them without ever opening your pockets – instead, you complete and share brand activities and the brands contribute to the charities. SVnetwork is on the right track to becoming a great startup. Started by President & Co-Founder Joe Marchese and led by media veterans including Jay Samit, Todd Tappin, and Nick Loria, SVnetwork is surely one of the best things to happen to brands. SVnetwork has already served up millions of ads for brands like Visa, Microsoft, Toyota and Coca-Cola.
Need a new marketing strategy? Create a game
Aug 23rd
Purina, a pet food manufacturer based in St. Louis, has created a Facebook application where gamers run their own pet resort. Simply called Purina Pet Resort, players must manage guest animals by attending to their feelings, stocking and restocking the resort, organize events to increase customers, all while trying to make a profit. All the in-game foods have the Purina name on it, but only time will tell whether Purina Pet Resort hits the same craze levels as Farmville.
The Infinite House
Aug 7th
Now that we have been talking about open buildings, making a tiny house fit 3 bedrooms and a clothes drying rack, we thought an advert to apply these principles of space would round the week off quite well.
Hornbach, a German supplier of building supplies has released an advert that tells us about engineering, creativity and a sense of space. That a tiny home can be expanded to fit people and hearts is a rather amazing way of putting 3 stories together while promoting the brand that Hornback stands for. The house is infinite and love is too. Enjoy the commercial after the break.
Audi “Unboxing” The Car
Aug 5th
There’s been a massive change in car design in the last 10 years. From boxy to sexy. Audi leads the pack when it comes to shedding the boxy appeal of the car to create smooth curves and sharp lines. Not just aerodynamic, these cars look good. Audi created an advertisement for the Q5 that tried to convey this message of “unboxing” of the car via an animated sequence. The message is so crisp that you cannot ignore the smooth curves anymore. Video after the break.
Building A Smarter City With IBM
Jun 25th
Few advertising campaigns make an impact on our minds, IBM’s “Smarter City” campaign is one of the best we have seen. IBM has built a whole portal putting together all the case studies that make up a smarter city. Its a “complete” campaign in a sense. The campaign addresses issues with transportation, healthcare, education, development,
Kia Ads Seem To Equate Humans To Hamsters
Jun 18th
I don’t know how many of you have bought the Kia Soul, but one thing’s for sure – if you bought one, you must be thinking of yourself as a hamster. Kia’s moved its advertising up a notch in quality from lame scenic drives to hip hop hamsters. Kia’s spending about $270 Million on creating ads that “rebrand” Kia as a cooler brand than what it is today. The sock monkey and the hamster are a part of this re-branding campaign to place Kia in a unique segment. Apart from the ad campaigns the cars themselves have started to look different, more modern although the designs are heavily influenced by other brands. Kia’s cars are still a mash-up of different cars, nothing original about the design. The grill is different though and the interiors are being loaded with high end looking low end music systems. The engines on these still remain underpowered and unrefined. This may be in line with Hyundai’s plan to push up the brand image to the likes of Toyota and Honda while keeping Kia below Hyundai’s brand image. So yes, Kia thinks we are hamsters – unable to decide on Kia’s lack of creativity under the hood. And Kia doesn’t seem to realize that rappers wouldn’t want to be seen in a Kia, at least while rapping – it’s a self esteem issue. Video of the hip hop hamsters after the break.
Microsoft Investigators Uncover Emerging Form of Click Fraud
May 20th
Microsoft Corp. has filed two lawsuits this week in the U.S. District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed “click laundering.” One lawsuit is a John Doe suit alleging that unidentified defendants engaged in this activity; the other lawsuit
