Ideas for the world, FREE!
Posts tagged audi
Audi “Unboxing” The Car
Aug 5th
There’s been a massive change in car design in the last 10 years. From boxy to sexy. Audi leads the pack when it comes to shedding the boxy appeal of the car to create smooth curves and sharp lines. Not just aerodynamic, these cars look good. Audi created an advertisement for the Q5 that tried to convey this message of “unboxing” of the car via an animated sequence. The message is so crisp that you cannot ignore the smooth curves anymore. Video after the break.
Want To Check Your Email In Your Car? Buy A BMW
Jun 26th
Now this is what we call messed up or productive, depending on how you see it. If you are the globe trotting CEO who wants to stay in touch with people via email even when you are driving your car, then this is productive. If you have just purchased the car to drive around like this guy did, then this is messed up. BMW is integrating email reading functions into their cars’ connect drive display unit. This means that if you have a Blackberry phone (no iPhone, sorry), you can now read emails off the phone directly on the car’s display unit. Now you decide if this is productive or messed up. Mr. Arnold, if you are listening could you please consider passing a law that bans drivers from reading their emails while in their BMW’s in Cal? Shots of the email interface after the break.
Audi Travolution: Efficiently Through The City
Jun 8th
Building highly efficient cars is one aspect of Audi’s ‘Vorsprung durch Technik’ – making sure that they can be used for efficient journeys is another. The development teams at Audi see the task in its entirety, and examine the complete road traffic system. Their travolution project is a concept for a dialogue between cars and
America’s First Super Car. The Rapier SL-C.
Apr 1st
When was the last time you saw an “American” super car? We are not talking about them muscle cars, we are talking Ferrari and Lamborghini beating, race track hugging super car. A little known company called Rapier Automotive made this possible. What could be dubbed the first true American super car. What is called the 2010 Rapier SL-C goes from 0-60 in about 3.2 seconds, hits a max speed of 222mph and runs you a bill of $179 grand. All this, delivered in 9 months. This beautiful car is completely hand made as per specs handed out by the owner who orders the car. The stock car has a Chevy LS7 heart that pumps out 500 HP @ 6200 rpm. All these specs put this car right behind the Saleen S7 which has about the same 0-60 figures but runs you an extra $400 grand to own. So, is this the “low cost” super car going worth it? You decide. Pics after the break.
