When In A Ford, Listen To Tweets Handsfree

Akshaya Murthy — Fri, 30 Jul 2010 23:18:44 +0000

Ford introduced the “Applink” interface for the Sync multimedia system some time back. Applink allows users to run apps on their iPhones or Blackberries through voice control connected to the car’s Sync system. The piece of software can read out text messages to users and now it can also read out tweets to them. All this, hands free.

The system does not allow you to tweet back to make sure you don’t think too hard while driving. This is to make sure you are not distracted from your primary job at the wheel – DRIVE. But experts say that this may only lead to the driver reaching out to the phone to tweet back. Now come on, if the system can take voice commands it can also tweet, right?

“Making SYNC even more intuitive and easier to use will encourage more drivers to take advantage of its hands-free capabilities, helping them keep their focus on driving,” said Mark Fields, the Executive Vice President of Ford Motor Company.

The future’s going to be quite interesting given that there’s going to be some augmented reality, some tweeting and some self controlling cars. But for now let’s stick to what we have.

[via PSFK]

India: Ford Sees 272% Y-O-Y Sales Growth

Akshaya Murthy — Tue, 15 Jun 2010 13:00:04 +0000

American car companies may have stared at bankruptcy a year ago in the US but Ford has seen some tremendous growth in India. Dubbed as the second fastest growing car market after China, India is helping Ford to stare at a healthy future. Thanks to its latest launch – Figo, a small hatchback, Ford has clocked a whopping 272% year on year growth last financial year. The car seems to be working its magic in other BRIC nations too. Ford has seen so much volume for their cars in India that they will now be starting a second production shift to meet demand. Hey, Americans, the outsourced jobs are bringing money back to your country. Ford isn’t the only company reaping the benefits of a bulging middle class in India. Japanese and Korean brands have also performed equally well thanks to sustained demand.

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Ford India’s May sales rose by a record 272 percent from the same month a year ago to 8,080 units, driven by the popular Figo, which maintained its position as the top seller in Ford’s portfolio for the third consecutive month. The exceptional May performance also represented an increase of 7.6 percent from the previous month.

To keep up with the strong demand that Figo is helping drive, Ford India will launch a second production shift next month at its Chennai production facility.

“We have achieved more than 20,000 bookings since launch and are happy to see more and more Ford Figos gaining visibility and presence on road. It’s great to see building positive sales results month after month, and bettering our sales performance from last month,” said Michael Boneham, president and managing director of Ford India.

Ford India continued to increase its nationwide dealer network during the month of May – which now includes 165 outlets across 97 cities – as well as its world-class after sales service programs throughout the country to further strengthen ties with customers and support the tremendous response for the Ford Figo.

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When In A Ford, Listen To Tweets Handsfree

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