The age of feature consolidation has arrived for big product companies. Apple launched the iPhone OS4 SDK a couple of days ago, Twitter acquired Tweetie and today Twitter announced at the Chirp conference that they will launch their own url shortening service in place of bit.ly One pattern that has emerged out of these is that product companies are now ready to throw the kitchen sink at the user. Another pattern is that product companies are now making their platforms “unique” and hence forcing it upon everyone. Is this the time for feature consolidation?